BMW Brand Assets

BMW Brand Assets

505 W. Franklin St., Chapel Hill, NC 27516

BEAT THE HEAT THIS SUMMER WITH BMW

by Client

If you're planning to hit the road this summer, now is the perfect time to ask if your current vehicle can truly deliver the experience you deserve. A new BMW brings together exhilarating performance, premium comfort, and cutting-edge innovation to transform every drive into something unforgettable.

Luxury That Moves With You

From the moment you settle into the driver’s seat, a BMW surrounds you with a level of comfort and craftsmanship designed for the long haul. Enjoy features like:

  • Sensatec or Vernasca leather upholstery with power-adjustable front seats
  • Spacious interiors with intuitive controls and refined material finishes
  • Acoustic glass and intelligent cabin insulation that keep the ride quiet and composed

Control the Climate Wherever You Go

Hot days and long drives don’t need to be uncomfortable. BMW climate systems are engineered to maintain an ideal interior environment for every passenger. Look for features including:

  • Standard automatic climate control with available four-zone configuration
  • Ventilated front seats for added comfort on warmer days
  • Remote start with cabin pre-conditioning in select models

Efficiency Without Sacrificing Power

BMW is known for delivering dynamic performance without compromising efficiency. Whether you're driving a TwinPower Turbo engine or exploring an electrified BMW i model, you can expect:

  • Impressive fuel economy paired with athletic responsiveness
  • Intelligent energy management systems across plug-in hybrid and electric options
  • Driving modes that let you fine-tune your balance of power and efficiency

Advanced Safety for Every Mile

Wherever the road leads, BMW’s driver assistance technologies are always working in the background to keep you focused and secure. With the BMW Active Driving Assistant and optional upgrades, you can count on features like:

  • Lane departure warning and blind spot detection
  • Frontal collision warning with city collision mitigation
  • Adaptive cruise control with stop-and-go capability

Whether you're navigating tight city streets or open highways, BMW technology supports you at every turn.

Upgrade Your Summer Experience

This summer, drive something that matches your ambition. Contact Client to explore current offers and experience the thrill of driving a BMW built for your next escape.