BMW Brand Assets

BMW Brand Assets

505 W. Franklin St., Chapel Hill, NC 27516


by Client

Safety is one of BMW’s highest priorities. Sometimes, machines can be more reactive to dangerous situations than humans. Whether it’s distracted driving or just split seconds between you and disaster, autonomous driving features might be able to react before you even know what has happened. By relying on a series of cameras and sensors located all around the vehicle, impacts can be reduced or mitigated altogether. The Client team wants to highlight some of our favorite autonomous driving features from BMW.

Emergency Braking Assist

It'd be great if we had a magic ball that could predict every accident before it happens. BMW's Emergency Braking Assist System is as close as you can get. This system uses the front radar transceiver and a forward-facing camera to detect accidents before they happen. It can warn you to apply the brakes before you notice the danger ahead. If you don't slow the vehicle down, the system will lightly apply the brakes for you. If an accident is imminent, the system will slow the vehicle down to mitigate or avoid a collision.

Adaptive Cruise Control 

Cruise control is such a simple tool that reduces driving fatigue. By setting your speed and only focusing on staying on the right path. road trips are so much more enjoyable thanks to cruise control. However, it can be frustrating in stop-and-go traffic, since you can't use traditional cruise control in these situations. BMW has solved that issue with adaptive cruise control. Adaptive Cruise Control can maintain a set distance between you and the vehicle ahead, as well as the speed you select. 

Lane Change Warning & Lane Change Assist

Lane Change Warning works like an extra pair of eyes, always checking your vehicle’s blind spot. If you activate your turn signal and the system detects a vehicle in your blind spot, it will give you a warning. With Lane Change Assist, the system checks for hazards and then automatically changes lanes for you when the coast is clear.

Pedestrian Detection

As a part of the Emergency Braking Assist System, Pedestrian detection keeps you and pedestrians safe. Especially helpful in busy cities, Pedestrian Detection can help recognize pedestrians and give you warnings with sound as well as an alert. If you need help hitting the brakes, the system can apply them for you, preventing an accident. 

Of course, nothing replaces driving with attention and intention. BMW has created these features to help reduce the risk of accidents, but you still must do your part to stay as safe as possible. These features, combined with intelligent impact-resistant design, can help keep you and your family safe on the road and these aren’t the only ones! Each model may have different standard and available features. To learn more about these features and how they work, contact the Client team today or visit our showroom at 505 W. Franklin St., Chapel Hill, NC 27516.

Image Credit: BMW