BMW Brand Assets

BMW Brand Assets

505 W. Franklin St., Chapel Hill, NC 27516

Four Features We Love About BMW

by Client

Features tend to vary from model to model and trim to trim. However, these four features are standard on every BMW, from entry-level to flagship. No matter which BMW model you're interested in, you know you're getting a high-quality vehicle that will withstand the miles and memories ahead. 

Timeless Design

Time and again, we’re charmed by BMW’s design aesthetic. When a client shows up at our service center in an older BMW, we notice how well the designs have aged. The designers at BMW take extra effort to create automobiles the way an artist would craft a work of art. Flowing body lines, athletic stances, and modern lighting characterize every BMW from the outside. Inside you’ll find unmatched luxury, not compromised by the attention to ergonomics or the presentation of the latest technologies. The entire BMW lineup is immaculate, with the new EV models leading the pack. Inspired by performance and imbued with lavish appointments, BMW makes its vehicles differently. It’s obvious by the heads that turn when one passes by on the street.

Modern Technology

BMW is leading the industry in technology. Whether you want seamless smartphone connectivity with Apple CarPlay® and Android Auto™, or you crave the best available premium sound system, BMW offers a solution to fit your demands. Navigation, stunning touchscreen displays, and wireless charging offer an exceptional experience for drivers and passengers alike. If it’s driver assistance technology you can’t live without, BMW doesn’t cut corners on safety. The BMW driver assistance package offers a litany of features to keep you on the road and it’s available on every model in the lineup. Technologies like collision detection, adaptive cruise control, lane-keeping assist, and pedestrian detection keep you and your family safe.

Trusted Reliability

BMW has become synonymous with reliability over the years. Many people will say that a BMW with 100,000 miles isn’t even broken in yet. That’s because BMW models offer outstanding reliability. Engineers take their time creating BMW models that don’t’ just look amazing, but that are built to last. When serviced at a BMW dealership, using OEM parts, and following the recommended service schedule, your BMW will last you many happy years.

Lasting Value

When it comes time to upgrade to a newer model, your BMW will offer you a great return on your investment. Obviously, as the years pass, your vehicle will depreciate, but BMW models hold their value extremely well. It’s due to the reliability, build quality, technology, and design. Pre-owned car buyers know that they get the same peace of mind the original owner did when they purchase a well-maintained model. Keep up with your service records, take great care of your BMW, and when the time comes to part ways with it, you’ll be astounded at how much you’ll get when you sell or trade it in. 

There are probably a million more things we love about BMW models. Being a part of the BMW family is like no other. If you’re ready to fall in love with a BMW of your own, contact the Client sales team today. We’d love to find your perfect match.

Image Credit: BMW