BMW Brand Assets

BMW Brand Assets

505 W. Franklin St., Chapel Hill, NC 27516


by Client

BMW is notorious for creating reliable models. It's not uncommon to see a classic BMW on the road today, running just as well as it did the day it rolled off the showroom floor. How do they do it? Client is breaking down what makes BMW the perfect brand for drivers who want a vehicle they can always count on.

Build Quality

While you might never work on your BMW yourself, a mechanic would immediately notice the high-quality materials used on BMW models. From paint to engine internal components, everything was built for weathering harsh conditions. Hardware, rubber hoses, and interior materials are all crafted with the intention of serving BMW drivers for years to come.

Assembly and Quality Control

BMW takes special care throughout the entire manufacturing process. The automaker envisions a future where AI creates greater flexibility in manufacturing automobiles. Not only will this new technology make the assembly process more efficient, precise, and safe; but it will also mean the process can adapt to changes more easily. No longer will an assembly line be stuck to a specific model design for years. A more flexible method will mean that model updates can be added to production quickly with little added cost, resulting in the automaker’s ability to provide consumers with the most technologically updated models on the road.


The BMW New Vehicle Warranty is a testament of faith in the world-class craftsmanship that comes with every one of the automaker's new vehicles. BMW engineers really know what they're doing. Every step of the build process, from paper to production, receives meticulous care from the most well-trained technicians, so much so that BMW feels confident enough to offer its limited warranty on all new vehicles for 4 years or 50,000 miles, whichever comes first. Trust comes standard with every new vehicle.

BMW isn't the only one standing behind BMW models. The Client team is here for you, long after your purchase. We're here to answer questions, keep your car running smoothly with expert service, and give you all the details to make the most of your purchase. Contact us today to learn how we take care of our clients for the miles ahead, just like BMW.

Image Credit: BMW